Step-by-step business coaching to help you get clear on who you want to serve and how you want to serve them, and go from concept to creation in 8 weeks.



Because until you know what that is, it will always feel like something's missing.

✓Find your niche
✓Establish a plan
✓Be supported every step of the way


Perfect for anybody ready to go from vague idea to crystal clarity, and move forward with developing a product or service.

Be guided, step-by-step, as you move from procrastination, confusion, or overwhelm to taking action each week to make your dream, which you may have been sitting on now for years, a reality.

Get clarity on:

  • your niche
  • your ideal customer
  • the specifics of your offer
  • the best method of delivery for your specific offer
  • marketing best-practices that are relevant TODAY
  • a simple, actionable business plan
  • your elevator speech
  • and much, much more

By the end of the 8 weeks you'll go all the way from clearly defining your niche, to having a pitch reel (advertisement) video.

Take the right steps, in the right order, and save yourself countless hours and tens of thousands of dollars spinning your wheels and wasting valuable time.

This is a LIVE course limited to six people to keep the group intimate and ensure that we make the best use of our time. NOTE: these are NOT pre-recorded sessions.

You'll also gain access to an extensive resource list to help you continue to grow as your business does.

*MONEY-BACK GUARANTEE: I am so confident that you are going to get results far beyond your expectations, I’m willing to offer a 30-day money back guarantee if you don’t feel like you’re getting everything you need. That’s four weeks into an eight-week program. 


"I liked how each week was very targeted on a specific topic. I would absolutely, without hesitation, recommend this course. "

Amy Yi

"This course absolutely delivered! I gained clarity on my purpose...I LOVE the group format, so that we can see each other and hear each other every week! Understanding from Erica's perspective some of the things that she tried that didn't necessarily work, was also very helpful, because there's no BS there."

Erin Weesner

"This course provided me a way to make my business vision become a reality. The support system Erica provides within the group kept me motivated to move forward, as well as her kind way of encouragement when I falter. The step by step process that Erica has mapped out from her own knowledge of having gone through it all is a blessing. I am so grateful that I decided to do this for myself."

Robin Anderson Crumley

When is the next course?

Eight 1-hour weekly group coaching calls begin Monday, March 30th at 12 noon EST.



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